Just today I got my bill from Smart Bro. It included a small card for an anniversary offer of 1 month free broadband service. Right off the bat, I knew there was a catch, and it didn’t take me long to get to it: I can only avail of the promo if I renew my lock-in period.

I was thinking this could be an early April Fools joke, but it came complete with an application form, and an additional deal to get a cheap cell phone package for a monthly fee. They were not kidding.

What nerve for a company with a less-than-satisfactory service to want to get you to extend your lock-in period, in exchange for 1 month of crappy Internet. It’s like offering someone free garbage. Obviously, I passed on the offer.

Dear Smart Communications, if you wish to retain your customers, do not treat them like idiots. (We have more knowledge and can set up Canopy hardware better than your technicians can.) Instead, stay true to your “7x faster than dial-up” claim, and be more detailed than “technical activities ongoing”. Because providing a better service will always be superior to gimmicks and promos.

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